Whether posting shots of vaporizers, brilliantly green strains or just a moody, smoky selfie, Instagram has long been inundated with plenty of quality cannabis content—well before legalization two months ago. And while the platform has always been a natural draw for casual users, influencers behind some of Canada’s big-name cannabis lines have found it to be a natural outlet for brand-building and fostering discussion about everything from quality vaporizers to legal amnesty with potential clients and like-minded followers.
Below, a few of the country’s most notable cannabis influencers share why they chose Instagram to cultivate their following.
Who: Gill Pollard (@the_herblife)
Known as: the Vancouver-based chief creative officer at The Her(b) Life, co-host of the High Friends Podcast and frequent Growth Op contributor
Follower count: 43,100
Why Instagram? “When I was first developing The Her(b) life, our engagement took off on Instagram first, so the investment there was pretty organic. Most of our posts are intentionally ‘positivity-first’ and visual, usually with some colourful or human element, so it just made sense as a platform.”
Hot topics: “There’s a lot of discussion around needing diverse representation in the cannabis space—not in professionals, but in [marketing] for consumers. There’s an abundance of pictures of pretty blonde girls, but not as many of different ethnicities and genders. There’s also tons of conversation around stigma, especially among moms.”
Who: Natasha Raey (@nraey)