It isn’t just pot brownies.
Massachusetts is set to see a wide variety of edible products hit the retail marijuana market beginning this summer. Even if officials expect the recreational marijuana market to be “sparse” when stores begin opening in July, industry experts say edibles have the potential to be particularly exciting for the Bay State.
“There’ll be some really inventive products,” said Jaime Lewis, who founded an edibles company in Colorado and is preparing to open another, Mayflower Medicinals, in Massachusetts.
At the same time, edibles present some unique challenges to both manufacturers and policymakers. State regulators have been extra cautious implementing regulations to address common concerns, like child access and overconsumption.
What types of products should we expect?
Under the voter-approved ballot measure legalizing recreational marijuana in 2016, the types of infused products allowed include edibles, beverages, topical products, ointments, oils, and tinctures. And there’s a good amount of room for manufacturers to get creative. Specifically on the edibles front, the range of products goes far beyond the classic homemade baked goods.
“Pretty much anything you can cook, you can cook with cannabis,” said Kris Krane, a top cannabis industry consultant.
According to Krane, gummies, hard candies, chocolates, and lozenges join baked goods, like brownies and cookies, as the most popular products in states that already have legal markets. Marijuana-infused nonalcoholic drinks and tinctures also have made inroads.
“The taste of cannabis when it’s cooked is pretty strong,” Krane said. “Those products tend to mask it.”
Lewis says the variety of marijuana-infused foods will be no different than what you’d find in the local grocery store snack aisle.