You might know Michelle Lhooq from her bylines on the Fader, GQ, VICE, New York Magazine, and the major outlets where for more than 10 years, she’s written lovingly about a menagerie of youth subcultures from EDM to rave culture. Her latest muse? LA’s weed scene.
While party-hopping cannabis parties as research for her new book, due in April: Weed: Everything You Want to Know But Are Always Too Stoned to Ask, Lhooq realized that there was a strange dearth of nightlife focusing on the intersections between music, weed, and wellness.
With this gap in mind, Lhooq conceptualized a monthly private “Weed Rave:” a 12-hour party from 4:20 PM to 4:20 AM. Her mission? To merge the subcultures she loves and carve out a new niche in LA nightlife; support the small startups and businesses being challenged by rapidly a corporatizing cannabis industry; to redefine weed as something generative and healthy that can be an alternative to riskier party drugs, rather than a slacker vice; and to foster a space where women, queer people and people of color (those left out by the Seth Rogan American visage of a pot-lover) can appreciate and enjoy weed in a safe, inclusive space.
The event will be divided into two parts. First is a wellness and education-focused portion, featuring local start-ups with weed goodies of every shape and substance, cooking demos, yoga classes and educational panels. Later, it’ll turn into an all-night dance party with both rave, and ambient music spaces.
Few know more about the current transformation of weed culture in America, so PAPER caught up with the writer-entrepreneur to hear all about this weekend’s rave, her research, and her vision for the future of weed.